owned by presence marked by sound
WHAT
A high-end, experience-based watch brand forged in the heart of music culture.
We design and produce exclusive timepieces that are only available through participation in the world’s most iconic music festivals.
These watches are developed in collaboration with artists, festivals, and music movements.
Each piece is a wearable memory, an artifact of sound and sweat, often limited to those who were there when it happened.
Think:
limited-edition watches that can only be unlocked if you attend two major festivals, or models signed by artists and available only backstage or in VIP corners.
This is time earned, not bought.
WHY
Because luxury should be more than wealth - it should be earned through experience.
In a world where anyone can buy expensive things, true distinction lies in being part of a moment. The music world, especially in its more underground or alternative forms like hardstyle and metal, is full of loyalty, passion, and identity — things that align perfectly with meaningful ownership.
We exist to:
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Celebrate the raw emotion and tribal loyalty of music cultures.
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Disrupt the traditional codes of luxury with a you-had-to-be-there access model.
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Fuse high horology with subcultural authenticity and limited-run storytelling.
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Amplify individuality through watches designed with artists and festivals, not just for them.
FOR WHO
03
Luxury Subculture Seekers
They want edgy luxury
They appreciate craft, exclusivity, and symbolic meaning behind a product.
01
Festival Veterans & VIP Regulars
The ones who know the stage manager’s name. Who follow artists across countries.
They collect wristbands like medals — and now they can collect time itself.
02
Music-Driven Individuals
People who live for live events, high-decibel sound, and sonic ritual.